Privacy Policy

Last updated: April 2026

This privacy policy explains how Profile Glass Limited (“we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website:
https://www.profile-glass.co.uk

We are committed to protecting your personal data and complying with UK data protection laws, including the UK GDPR and Data Protection Act 2018.

1. What data we collect

We may collect and process the following personal data:

Information you provide directly

• Name
• Email address
• Telephone number
• Address details
• Project information and uploaded files (e.g. images, sketches)
• Any details submitted via contact forms

Payment information

• Payments are processed securely via Stripe
• We do not store full card details

Marketing data

• Email address (if you subscribe to marketing communications via Mailchimp)

Technical and usage data

• IP address
• Device and browser information
• Website behaviour and interactions

2. How we use your data

We use your personal data for the following purposes:

Enquiries and customer communication

To respond to enquiries, provide quotes, and manage your project.

Legal basis: Legitimate interest / pre-contract steps

Processing orders and payments

To process sample orders and fulfil purchases.

Legal basis: Contract

Website functionality and communication

To manage submitted forms and, where applicable, follow up via messaging (including WhatsApp via Respond.io where you have explicitly agreed).

Legal basis: Legitimate interest / consent (where applicable)

Marketing communications

To send marketing emails where you have opted in.

Legal basis: Consent

You can unsubscribe at any time.

Analytics and performance tracking

To understand how users interact with our website and improve performance.

We use:

• Google Analytics (GA4)

Legal basis: Consent

Advertising and remarketing

To show relevant ads and measure their effectiveness.

We may use:

• Google Ads
• Meta
• Microsoft Advertising
• LinkedIn (when active)
• TikTok (when active)

These tools may use cookies and tracking technologies to build audiences and measure ad performance.

Legal basis: Consent

3. Cookies and tracking

We use cookies and similar technologies to:

• Enable essential website functionality
• Analyse website usage
• Deliver and measure advertising

We use CookieYes to manage user consent.

You can:

• Accept or reject non-essential cookies
• Change your preferences at any time using the “Revisit Consent” button

No non-essential cookies should be set without your consent.

4. How your data is stored

Your data may be stored in:

• WordPress website database (Formidable Forms)
• Email systems
• Internal business systems and secure storage at our offices
• Third-party platforms listed in this policy

Uploaded files may be stored within the website system and/or email systems.

5. Data retention

We retain personal data only for as long as necessary:

• Enquiries and customer data: up to 24 months after last contact
• Order and financial data: up to 6 years (for legal and accounting purposes)
• Marketing data: until you unsubscribe or withdraw consent
• Analytics data: in line with platform defaults (e.g. Google Analytics retention settings)

6. Sharing your data

We may share your data with trusted third parties where necessary, including:

• Payment processors (e.g. Stripe)
• Email marketing providers (Mailchimp)
• Advertising and analytics platforms (Google, Meta, etc.)
• Messaging platforms (Respond.io)

We do not sell your personal data.

7. International data transfers

Some of our service providers (e.g. Google, Meta) may process data outside the UK.

Where this occurs, appropriate safeguards are in place, such as:

• UK adequacy decisions
• Standard contractual clauses

8. Your rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability

To exercise your rights, contact us using the details below.

9. Complaints

If you are unhappy with how we handle your data, you can contact the Information Commissioner’s Office (ICO).

10. Contact details

Profile Glass Limited
Unit 1, Rafferty Business Park
Sneyd Hill, Burslem
Stoke-on-Trent, ST6 2EB
United Kingdom

Email: sales@profileglass.co.uk
Phone: 01782 575551